Globalports Case Study
Posted: January 13, 2009 Filed under: Brands and Brand Design, Integrated case studies, Web Design and Online Communications, WiseTiger client case studies | Tags: Brand design, Case study, Globalports, Web design, WiseTiger Leave a comment »
Global Ports
Global Ports is a leading container and oil products terminal operator in Russia and the Baltics. The Group’s terminals are located in the Baltic and far east Russia and constitute key gateways for Russian container imports and exports and oil products exports.
The brief:
Global Ports is a new company which evolved from consolidation in the port and container terminals market in Russia. With no existing brand or website, the client’s brief was to create a slick, modern and international identity for the organisation. The website was required to be the main source of information about the Group and reflect their position as a market leader and fast-growing company at the forefront of the industry.
An additional requirement of the brief was to work alongside Global Ports’ financial PR agency Citigate Dewe Rogerson to deliver investor relations materials and presentations.
The Answer:
Working within a tight timescale, we designed and produced a wide range of items:
- Corporate identity design
- Investor relations presentation template
- Stationery design
- Brand guidelines documentation
- Website design and build
- On-going website support and analytics.
For more information:
Visit Globalport’s case study at the WiseTiger website
Visit the Globalports website
London Executive Aviation Case Study
Posted: January 2, 2009 Filed under: Integrated case studies | Tags: Case study Leave a comment »
London Executive Aviation
London Executive Aviation is the UK’s largest executive aircraft charter operator and business jet hire, serving over 1,200 continental European destinations from its six bases around London. The company was named Best General Aviation Operator in the 2006 and 2007 Baltic Air Charter Association Excellence Awards.
The brief:
LEA has briefed WiseTiger to produce two brochures – a corporate brochure to support their 10th Anniversary celebrations and a launch brochure to support the introduction of their fleet of Cessna Mustang aircraft. Both brochures were commissioned to support specific PR activity for LEA provided by 8020PR.
The answer:
A new design style was created for the brochures in a contemporary, magazine format with bold headlines and punchy copy. Photography was especially commissioned to be used alongside existing library material.
The 10th Anniversary brochure was themed around the future rather than the past. Students from the transport design course at Coventry University were set the challenge of designing the interior of tomorrow’s private jet – tapping into the creative thinking of the next generation of transport designers. The Mustang launch brochure featured details of the new aircraft, range maps, interior detailing and styling.
The results:
Both brochures have been well received. The design and content has successfully supported PR activity, creating awareness amongst opinion formers, the executive aviation industry, new clients and existing customers.
For more information:
Visit LEA’s case study at the WiseTiger website
Visit the London Executive Aviation website
Visit Aviation PR experts 80:20 Communication
