Everyone Active Case Study

Everyone Active

Everyone Active is the UK’s number one activity brand managing more than 65 local authority Leisure Centres across England and Wales. Their objective is to promote the benefits of activity not only in their leisure centres, but at home, in the workplace, in parks and the countryside.

The brief:
Our brief from Everyone Active was to create a Content Managed website at the heart of their marketing activities. The website requirements included:

• Quick site navigation to find local Leisure Centres
• Leisure Centre content, timetables and news to be individually managed locally by Centre managers through the Content Management System
• Online registration for the Everyone Active card
• Information and advice for healthy, active lifestyles
• Downloadable fitness planners and workout guides
• A secure online activity planner for members to set goals, record their activity and manage their results
• Email marketing newsletters to customers and staff
• Accessible website content to support the objectives of local authorities.

The Answer:
Everyone Active’s website successfully reaches a wide range of audiences from young families to seniors, fitness freaks to couch potatoes. With more than 70,000 visitors per month the site has been well indexed by search engines and is delivering considerable cost savings to Everyone Active as their reliance on printed collateral is reduced.

For more information:
Visit Everyone Active’s case study at the WiseTiger website
Visit the Everyone Active website