P1 Super Cars at Chris Evans Mulberry Inn Chiddingfold March 2009
Posted: March 15, 2009 Filed under: Simon's random blogs | Tags: Cars, Chris Evans, Evans Pubs, Food and drink, P1, The Mulberry Inn 1 Comment »Sunday 15 March 2009: The P1 Supercars Club meets at The Mulberry Inn, Ramsnest Common near Chiddingfold in Surrey
A bit of a random blog here – in support of one of my clients – Evans Pubs. This morning, the P1 Supercars Club had a breakfast meeting at The Mulberry Inn in Chiddingfold, Surrey which is owned by Radio 2 DJ, celebrity restaurateur and Ferrari owner, Chris Evans. We’ve been supporting this event through the Evans Pubs website which we designed and built last year.
There are more great events coming up at The Mulberry, The Lickfold and The New Bridge Inns – follow this link for details.
Fifty fab cars, 500 spectators, some great coffee and bacon rolls, lots of noise and more petrol vapour than the underside of a ’60s Cortina. Can’t wait for the next one.
Here are some photos of the P1 Supercars, and some great pictures of little Noah – Chris and Natasha’s new baby.
The boring bit… all pictures are ©2009 Simon Verrall – please contact me if you want to reproduce any of them, especially the ones of Chris, Natasha and Noah who posed for the pictures to support The Mulberry Inn and charities that Evans Pubs supports including Chase Hospice. With my permission and a reasonable donation to Chase Hospice you can use the pictures. High res versions available on request.
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The picture below is from the last meeting at The Mulberry Inn in November 2008. To see some great pictures follow this link – BIG thanks to FAMOUSSAS at DetailingWorld for some brilliant snaps.
Jamie Oliver on British bacon and logos…
Posted: February 3, 2009 Filed under: Brands and Brand Design, Creative comment | Tags: Brand design, Food and drink, In the news, Jamie Oliver, Logos Leave a comment »
Jamie Oliver urges viewers to bring home the bacon with ‘British logos’
Three cheers for Jamie Oliver in his latest TV documentary on the pig industry. Another great programme in Channel 4′s Great British Food Fight. (If you didn’t see Jamie’s programme on Friday 30th January, scroll down for a link to YouTube).
So what’s the connection between Porkers and Logos? Well Jamie explained that standards of animal welfare are higher in the UK than in Europe, which means British pork farmers can’t compete equally with their EU cousins on cost. Here’s how it works: Cheap imports of pork = Brit pig farmers go bust.
So how do we support our jolly farmers? Well, we need to buy British bacon, sausages, ham and pork. And the only way to do this is by reading the label carefully. (For example, Tesco’s ‘Wiltshire Bacon’ is made from EU sourced pigs and NOT from humble Wiltshire swine).
Here is your brand homework. Learn and remember. These are the ONLY logos that you will see on British pork products:
Freedom Food: This logo means the animals have been reared on British farms inspected and approved by the RSPCA.
Red Tractor: This logo means the animals have been reared to Red Tractor farm standards. Red Tractor has a special scheme, known as Assured British Pigs or ABPigs, which checks farms annually to ensure high standards of animal welfare are being met.
The Quality Pork Standard Mark: When this logo is shown incorporating the Union Jack it means that your pork is British and that the farm that produced it was audited to ensure that it complies with UK law.
Always reading the label… and check the logo.
Read more about British Food Logos at Jamie Oliver’s website.
See more at YouTube.
Contact me to find out how WiseTiger can help you with Online-Offline Communications.
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The world’s most boring website
Posted: February 7, 2009 | Author: Simon Verrall | Filed under: Brands and Brand Design, Creative comment, Web Design and Online Communications | Tags: Brand Republic, Food and drink, Marketing, Simon says..., Web design | Leave a comment »KitKat creates the world’s dullest online experience
I just read a post at BrandRepublic about KitKat’s new website.
They report that KitKat have decided to go against the trend of exciting, interactive and compelling websites by developing a website that is really dull and boring. An online experience where nothing happens.
The website is called www.thefirstworldwidewebsitewerenothinghappens.com (please note the dreadful spelling mistake in the domain name!). And quite literally, nothing happens. If you can be bothered to sit and look at it for long enough you might see a bug flying across the screen. An e-mail address is provided for consumers to report any of these “bugs”. Yawn…
Is this website clever, or smart or engaging? I’m afraid it does nothing for me.
Come on KitKat, give us a break.