WiseTiger client Think Apartments Reaches First £1 Million in Online Bookings within 10 Months

WiseTiger client ‘Think Apartments’ reaches first £1 Million in Online Bookings within 10 Months.

WiseTiger today announced that short-term apartment letting specialists, Think Apartments, has seen massive growth in its online sales using a newly developed website and integrated booking system; realising £1 million in just 10 months from online direct bookings.

Think Apartments originally approached online and offline communications agency, WiseTiger with a brief for a new website, Google AdWord management, email marketing tools and integration with their online booking engine.

Stewart Moore, Group Marketing Director of Think Apartments explained, “One of the key benefits of having such a versatile website is that we can quickly and simply edit content to include specific offers. For example, we can provide discounts to visitors attending large events in Earl’s Court; the offer can be displayed uniformly on the website in a matter of seconds enhancing branding and consistency. There are even 360 degree pictures of the rooms so that our prospective customers can look before they book.”

Simon Verrall, Creative Director at WiseTiger added, “We’ve really enjoyed working with Think Apartments. They’ve embraced online communications with great enthusiasm and that’s been reflected in the success of their website. They wanted to improve their online sales and I’m delighted that we’ve helped them to achieve their goals. They were brave and adventurous in their approach to online marketing and their bold strategy has worked.”

Visit Think Apartments at www.think-apartments.co.uk or our press release at starturl.com/wtwox or visit our case study online at www.wisetiger.co.uk

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Improving Search Engine Rankings with Online PR

The good news is that PR has a strong hand to play in boosting your online visibility.  By combining the traditional skills of storytelling and copywriting with an understanding of search, PR can play a powerful role as part of aEngine Optimisation

strategy.

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Use your PR to help drive traffic to your website…

I’ve just read a great article by Marc Cornelius of 80:20 Communications. Marc and his team use a mixture of traditional Media Relations alongside new techniques in Online PR. Their integrated approach of online and offline simultaneously delivers high impact media coverage and Search Optimised web content which is delivering some great results.

Marc says: “The good news is that PR has a strong hand to play in boosting your online visibility.  By combining the traditional skills of storytelling and copywriting with an understanding of search, PR can play a powerful role as part of a Search Engine Optimisation strategy.”

Clever, sensible stuff. I recommend you more about PR and Search Engines at the 80:20 Communications website.


Digital Guru Clay Shirky predicts the future of Digital Media

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The shape of things to come – an article at Guardian Online

I’ve just read an interesting article at Guardian Online from Clay Shirky. The leading web thinker and professor at New York University predicts further gloom for traditional media saying “2009 is going to be a bloodbath.” He foresees that the current recession will focus businesses even more on the change from traditional formats to online digital delivery. You can read his 2009 predictions for News, Media and TV here.

 

See also my blogs on Marketing techniques to combat the downturn and Increase your marketing spend during the downturn



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