Pizza Hut re-brands as Pasta Hut to encourage healthy eating!
Yep, it’s true. Ok, it’s more than a change of logo – but, apparently the change of brand is ‘designed’ to give Pizza Hut a healthier image (one assumes this is on the basis that pasta is a good source of carbohydrates whereas pizza just tastes nice?). Here’s a random fact for you. Pizza Hut uses 8,500 tonnes of cheese every year. I say ‘good use of cheese’.
UPDATE!
Believe it or not you can Vote Online on wether or not you like the new brand or the old one! Visit www.pastahut.co.uk to vote for your favourite brand…
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Simon Verrall ❝blogs❞ about UK brand design, web design and online-offline marketing and communications (plus a few random articles too!).
What’s going on at Pizza Hut (Pasta Hut)???
Posted: January 6, 2009 | Author: Simon Verrall | Filed under: Brands and Brand Design, Creative comment | Tags: Design and the economy, Pasta Hut, Pizza Hut, Simon says... | Leave a comment »Pizza Hut re-brands as Pasta Hut to encourage healthy eating!
Yep, it’s true. Ok, it’s more than a change of logo – but, apparently the change of brand is ‘designed’ to give Pizza Hut a healthier image (one assumes this is on the basis that pasta is a good source of carbohydrates whereas pizza just tastes nice?). Here’s a random fact for you. Pizza Hut uses 8,500 tonnes of cheese every year. I say ‘good use of cheese’.
UPDATE!
Believe it or not you can Vote Online on wether or not you like the new brand or the old one! Visit www.pastahut.co.uk to vote for your favourite brand…