Improving Search Engine Rankings with Online PR
Posted: September 30, 2009 Filed under: Marketing and Advertising, Search Marketing, Web Design and Online Communications | Tags: Marketing, Online, PR Leave a comment »The good news is that PR has a strong hand to play in boosting your online visibility. By combining the traditional skills of storytelling and copywriting with an understanding of search, PR can play a powerful role as part of aEngine Optimisation
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Use your PR to help drive traffic to your website…
I’ve just read a great article by Marc Cornelius of 80:20 Communications. Marc and his team use a mixture of traditional Media Relations alongside new techniques in Online PR. Their integrated approach of online and offline simultaneously delivers high impact media coverage and Search Optimised web content which is delivering some great results.
Marc says: “The good news is that PR has a strong hand to play in boosting your online visibility. By combining the traditional skills of storytelling and copywriting with an understanding of search, PR can play a powerful role as part of a Search Engine Optimisation strategy.”
Clever, sensible stuff. I recommend you more about PR and Search Engines at the 80:20 Communications website.
How to use other people’s blogs to promote you business online
Posted: January 20, 2009 Filed under: Marketing and Advertising, Web Design and Online Communications | Tags: Blogging, Marketing, PR, The Times Online, WiseTiger Leave a comment »
Blog your way to success during the recession
As you know, I’m a fan of blogging. It’s a great way of generating current and relevant content online, which of course is seen by Google as a good thing. A good blog creates followers, discussion and interest in the blog’s author or business.
So I was delighted to read an interesting article at Times Online. Their case study of a Scottish brewer illustrates perfectly that successful blogging isn’t all about what you’re writing yourself! This canny entrepreneur identified the top bloggers in his key markets and sent product samples to the them. As sure as eggs is eggs, these bloggers then wrote favourably about him which created great ‘word-of-mouth’, debate and interest in the business. Through the use of comments to these blogs, the brewer then became involved in the blog communities, generating interest and revenue for his firm. His happy combination of self-promotion and PR works well.
It’s an interesting and relevant approach to marketing in an economic downtown, and a great example of the power of social media online. Read more at the Times Online website or contact me if you want to discuss blogging further. We’re experts in setting up blogs for our clients – see www.8020comms.com and www.launchgroup.co.uk.
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