The Body Shop Case Study

The Body Shop

For many years, The Body Shop has constantly sought out wonderful natural ingredients from all four corners of the globe, and brings you products bursting with effectiveness to enhance your natural beauty. While doing all of this The Body Shop also strives to protect this beautiful planet and the people who depend on it — not because it’s fashionable, but based on the belief that it’s the only way to do business.

The brief:
WiseTiger has been working with The Body Shop’s since 2003, designing and producing investor relations and internal communications literature on an on-going basis. Our brief has always been to capture the excitement of a world-class retailer whilst respecting the requirements of investors and staff.

Internal Communications:
The company newsletter ‘Everybody’ is produced six times a year and distributed to 6,000 staff worldwide. Designed and produced as an interactive eBook it is sent electronically to minimise costs on printing and postage.

The newsletter remains popular with staff around the world.

“This newsletter is aesthetically beautiful and the content rich. It is a true indication of a global brand and sends the message that while each region has its personal successes, we are one company succeeding together.” Italy 

“You guys did a great job and I think it’s such a great idea to know what’s happening to The Body Shop globally.” Indonesia

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