How to use other people’s blogs to promote you business online

Blog your way to success during the recession

As you know, I’m a fan of blogging. It’s a great way of generating current and relevant content online, which of course is seen by Google as a good thing. A good blog creates followers, discussion and interest in the blog’s author or business.

So I was delighted to read an interesting article at Times Online. Their case study of a Scottish brewer illustrates perfectly that successful blogging isn’t all about what you’re writing yourself! This canny entrepreneur identified the top bloggers in his key markets and sent product samples to the them. As sure as eggs is eggs, these bloggers then wrote favourably about him which created great ‘word-of-mouth’, debate and interest in the business. Through the use of comments to these blogs, the brewer then became involved in the blog communities, generating interest and revenue for his firm. His happy combination of self-promotion and PR works well.

It’s an interesting and relevant approach to marketing in an economic downtown, and a great example of the power of social media online. Read more at the Times Online website or contact me if you want to discuss blogging further. We’re experts in setting up blogs for our clients – see www.8020comms.com and www.launchgroup.co.uk.

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